Madea is born in Caltagirone (Sicily, Italy), a little town with 4000 years of manufacturing history of ceramics (currently Unesco heritage site). Madea is the result of tradition and innovation.


The use of fine materials, as lava-stone or clay, represents a niche of production who allows unique results. In Madea, there is the story of an Italian family of Artisans where Rosario Parrinello, as the main artisan (with an experience of years with ceramic handcraft) has renewed the ancient technique of manufacturing of lava-stone majolica and ceramic’s tiles, following the belonging to a thousand-year-old tradition.


The strength of Madea is the possibility to achieve a tailor-made product with hand-made decorations. Currently, Madea meets the innovation for design, contemporaneity, and fashion keeping a solid relationship with the Italian materials and the Italian technique of production.


The mission of Madea is to export in the European markets, with a new design and contemporary products: the result of collaboration with new graphics. It is addressed to specialized stores with affordable prices.

Materials selection

Lava stone quarry, block selection

Lava stone block sawings in to slabs

Lava stone Slabs process to “cut to size”

Handwork type

Free hand drawing is the most complex and difficult technique. It involves drawing the decoration by hand using only a pencil and then filling it of color by brush.

Hand printing or technique of mask is similar to the silk-screen printing technique, but it uses a mask that reproduces the design which is placed on the object. Colors are applied with brushes.

Silk-screen printing is a simple technique that reproduces the decoration through the stencil on slabs or on tiles before cooking. Colors are filtered through the woven mesh of the stencil on the tiles with the aid of a spatula.